July 2025 - Journal FINAL - Flipbook - Page 12
Business
Boosting Team Communication:
THE POWER OF A WHITEBOARD
Giovanna Penuelas
FarmTeam Coordinator
Pipestone Business
Giovanna grew up in San Luis Huexotla, a small rural community
in Texcoco, State of Mexico, Mexico. She obtained a Doctorate in
Veterinary from Murcia University in Spain in 2005 and brought her
experience to Pipestone in August 2022. She is currently the FarmTeam
Coordinator for Pipestone Business.
Today’s pig farms have access to a wide range of
technologies—from mobile phones to specialized
software—that help us track production and
communicate more effectively. But even with these
tools, communication gaps still exist. We often assume
that if the data is recorded and analyzed, everyone on
the farm understands what it means. That’s not always
true.
While caretakers are responsible for keeping accurate
records in the barns, it doesn’t necessarily mean
they understand what’s happening with the pigs they
manage—or with the rest of the operation. And with
the volume of messages and updates we receive daily,
staying organized and on the same page is a challenge.
One simple, effective way to improve team
communication and overall awareness is through
12 | PIPESTONE JOURNAL
the use of whiteboards. A whiteboard makes key
information visible to everyone on the team—at a
glance. Here are 10 practical tips for using whiteboards
in your operation:
1
Visual
Keep the information easy to read and
interpret. Use tables, charts, or graphs to help
convey data quickly and clearly.
2
Accessible
Post the whiteboard in a high-traf昀椀c area where
your team gathers—such as the of昀椀ce, shop, or
breakroom—so it becomes part of their daily
routine.
