July 2025 - Journal FINAL - Flipbook - Page 17
Customers
direct-to-consumer pork sales. What began as an
interest in product differentiation has grown into a
successful business.
Jody and Colette (wives of Bruce and Bill) lead the
effort. “There’s constant learning every day,” says Jody.
“The online world moves fast, and you have to stay on
top of it.”
“It’s a unique chance to showcase the best quality
meats made right here in the Midwest,” Colette adds.
“We want consumers to know exactly where their food
comes from—that is real transparency.”
Initially featuring Drager Farms’ own products like
bacon and hot dogs, MTRY & Co. now includes meat
from other trusted local producers. “It’s all about local
support and local presence,” Jordan says. “It bridges
the gap between city consumers and the farmers who
raise their food.”
A Legacy in Motion
When asked what advice they’d offer others, the
Dragers are refreshingly candid.
“Get together frequently, talk and communicate,” says
Bill. “And celebrate your successes. You’re gonna have
ups and downs, but when you do have some success,
pat each other on the back.”
Bruce adds, “You tend to not want to make decisions
or put decisions off. I think we probably had some
instances where we waited too long to make a tough
decision.” His advice? Don’t hesitate, even when it
comes to new tools or technologies.
The third generation values transparency and lifelong
learning. “Don’t be afraid to ask questions,” says
Jordan. Dusty laughs, “But also, just know the answer
to those questions sometimes.”
They all agree knowing your strengths—and your
gaps—is key to growth. “Try to cultivate a diverse set of
skills,” Bill says. “And if you do have some holes, try to
昀椀ll ’em with some knowledgeable expertise.”
For the Dragers, this isn’t just about pigs—it’s about
family, community, and preparing for what’s next. “We
take pride in raising a good crop, healthy pigs, and
producing food for the world,” Bill says. He believes
deeply in hard work and being involved in their rural
community, not just for business, but because it’s where
their family was built and where they’re raising the next
generation. “You don’t farm this long in one place
without building strong ties to your community. We’re
proud to be part of it.”
As for the future, Jordan says it best: “Us four boys…
we all have the same goal—get it to the next
generation.”
The Bob and Rhonda Drager family.
SUMMER 2025 | 17
